Jewelry with personality

Gold-plated stainless steel jewelry, made for real life — water resistant and designed to last. 

Choose one of our curated designs — or create something completely your own. 

SHOP CURATED JEWELRYCREATE YOUR OWN

Meet the Charmed Ones

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CREATE YOUR OWN

Make it yours, your way.

Choose how you want to create your Charmed NY jewelry — build it yourself with your Essential Charm Clips, or choose your chain, charms and placement and we'll create it for you.

BUILD IT YOURSELFHAVE US BUILD IT

SEE HOW IT WORKS

Watch how easy it is to clip, switch and restyle your charms.

SHOP CHARMS & CLIPS

NEW ARRIVALS

Fresh finds, just landed. Meet the newest additions to Charmed NY.

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CHARMED FAVORITES

The pieces you're loving most right now.

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THE CHARMED COMMUNITY

Real jewelry. Real life. Lots of love.

  • Beautiful jewelry and great quality!

    Love my almond chain. It’s so versatile — I can wear it with one charm or many and it looks beautiful on its own too. I get so many compliments and love that I can wear it on pool and beach days without having to worry about it tarnishing.

    - Sally McCoullough

  • Beautiful and Versatile!

    I own a few chains and multiple charms and love how easy they are to mix and match. I wear mine working out and in the shower, and months later they're still shiny & beautiful.

    Kasia Walenczak

  • Love it!

    I love how versatile my Charmed necklaces and charms are. I wear them to the beach, pool, and gym and they still look like new. Can’t wait to add more!

    - Raffi S.

  • Quality necklace and charm!

    Love my new necklace and charm; love how versatile it is, easy to use different charms and make the necklace unique to me. Thank you so much.

    - Liz Bradley

Made for everyday wear

Gold-Plated stainless steel • Water resistant • Sweat proof

Jewelry designed to keep up with you.