EXPRESS YOURSELF

Let your jewelry do the talking!

Charmed NY is about expressing yourself through adorable, endurable and super affordable jewelry. All you need is a chain and some charms. Your journey starts here....

READY FOR ACTION?

1. CHOOSE YOUR CHAIN

What’s the occasion? Brunch, workout, date night, cocktail hour or GNO? We’ve got you covered. Each chain includes one Essential Charm Clip. All chains $25.

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2. SELECT YOUR CHARMS

This is where you tell your story. Who you are. Where you've been. What you represent. How you're feeling. Bring it all to life with a charm or two. All charms $10.

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3. DON'T FORGET YOUR CHARM CLIPS

The secret sauce to changing up your look and telling your story. These cute little clips allow you to link any charm to any chain. All clips $5.

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CUSTOM MADE

Forget Step 3 and have your jewelry custom made by us. An even more affordable option with a streamlined, permanent look.

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SHOP THE LOOK

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Best Sellers

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WATCH & LEARN!

1. Choose your chain.

2. Select your charms.

3. Clip your charms to your chain.

It's easy! Get 15% off your Starter Kit here.

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What Our customers say

  • Beautiful jewelry and great quality!

    Love love love my almond chain. It’s so versatile as I can wear it with one charm or many and it looks beautiful on its own too. I get so many compliments and love that I can wear it on pool and beach days without having to worry about it tarnishing. I will definitely be back for more.

    - Sally McCoullough

  • Beautiful and Versatile!

    I own a few chains and multiple charms. I never had one I didn't like. They are versatile and easy to mix and match. Pretty cool fashion accessories. They seem to be well made too. I am not being gentle with them. I have been working out and taking showers with it for the last few months and nothing happened. Still shiny & beautiful...

    Kasia Walenczak

  • Love it!

    I am so thrilled by my Charmed necklaces and charms—they look fabulous on and are so versatile! I especially love that I have been wearing them to the beach, pool, and gym and they still look like new. Can’t wait to buy more and see what other products you launch!

    - Raffi S.

  • Quality necklace and charm!

    Love my new necklace and charm; love how versatile it is, easy to use different charms and make the necklace unique to me. Thank you so much.

    - Liz Bradley